
Homegrown Rapper Fariz Jabba On The Undying Appeal Of Street Culture
He spoke on sneaker culture, personal style and his hopes for Asian fashion in 2020
STRAITS INSIDER
What brings you to Culture Cartel 2019?
I have a performance with my Def Jam South East Asia family. And I’m also here because I wanted to check out all the fashion, art, shoes and everything else the convention offers. Not to mention the food—me and my boys have a burger named after us at 21 Sliders, and it’s made with the flavours I grew up with. There’s a lot of things that I’m here for. For instance, a lot of my friends are setting up booths and I wanted to check them out. I was here last year and it was amazing.
How would you describe your personal style?
On days when I don’t want to alert people to my presence, I would wear a full black outfit—a fitted t-shirt, work pants (so I look dapper), and accessorise a little bit, and fly shoes. And then on days like today when I’m performing, I would dress to stand out. I used to have coloured hair, but I dyed it back to black because it (my hair) looked unhealthy. I’m working with Tommy Jeans right now because I like the burst of colours—I love bold colours and to try new things. For example, when it was trendy to wear neon green, I didn’t want to be part of it because I don’t want to conform to a certain style. I can’t describe my style exactly because I’m still developing it. But if I had to describe it, I’d say it’s colourful, bold, confident and original.
What are you thoughts on Asian fashion?
I feel like Japanese fashion is on top of the world right now. I feel like they’re bigger than American and European fashion, in terms of originality. Take their shoes, for instance; there are always Japan exclusives—and every sneakerhead knows that. Brands like BAPE by Nigo have created sort of a template on how streetwear should be worn way back in the day—almost 10 years ago. And now, people are still wearing BAPE.
What is your hope for Asian fashion in 2020?
I would like rappers to get more involved with fashion. And I would like to see brands working more with rappers, for example, in music videos. Give them a campaign because they can do it and make it cool.
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